Premier Percussion (commonly known as Premier Drums) is an iconic British brand with a rich heritage in manufacturing drum kits, snare drums, and a wide array of percussion instruments.

Here is a comprehensive description of the company:

• Founding and History: Founded in London in 1922 by drummer Albert Della Porta and drum maker George Smith, Premier quickly established itself as a pioneering name in percussion. After its factory was destroyed during World War II, the company relocated its manufacturing to Leicester, England, where it continued to operate for decades.
• Brand Identity and Ethos: Premier is built on a foundation of robust quality, innovation, and a « by drummers for drummers » philosophy. They are one of the UK’s oldest surviving major drum manufacturers, known for providing a distinct, professional sound and for pioneering innovative hardware features like the flush-base stand design.
• Product Range: Premier’s extensive product line covers all levels of the drumming market, from beginner to professional, and includes:
  • Acoustic Drum Kits: Ranging from entry-level kits (like the Powerhouse) to professional, historically inspired series (like the Genista and Artist series).
  • Snare Drums: A variety of snare drums including classic models and modern designs.
  • Marching and Orchestral Percussion: Drums and tuned percussion for pipe bands, military bands, and orchestral use (including timpani and xylophones).
  • Hardware and Accessories: Including stands, pedals, bags, and silent practice accessories.
• Legacy and Influence: Premier drums have been a key part of modern music history, notably being the brand of choice for legendary drummers such as Keith Moon (The Who), Ringo Starr (The Beatles), and Nicko McBrain (Iron Maiden).

Today, Premier continues to draw on its century of experience to produce instruments that blend its classic British DNA with modern quality and design.